Damur (Shih-Shun) Huang started his entrepreneurial career in 2015 by launching #DAMUR GmbH in Berlin. His design philosophy combines classical garment techniques with the newest methods in textile science, always with the goal of changing the story that society expects to hear. He makes designs that combine figure elegance with functionality, mixing of professional appeal and avant-garde details.
As a member of Fashion Council Germany and McKinsey experience studio, #DAMUR is ever developing. The freedom-seeking Berlin attitude is prominent in the design aesthetic and wearability of the pieces, with high quality denim being used in non-traditional ways such as distinguished tailoring and cuts which together elevate the pieces to a higher level.
#DAMUR Studio produces an artistic fashion series, where each year a new episode is created. Every episode is centered around breaking through certain stereotypes, myths and controversial issues present in today's society. The playful colors and details, together with the strong silhouettes and clean cuts of DAMUR’s garments, are the exact reason why the brand can be best described with two words “Naughty Elegance”. #DAMUR is rewriting the rules of garment design as you are reading this and no garment can be mainstream, no garment can be boring, no garment can be missed. At #DAMUR, we aim to provoke thought, raise questions and wake the desire to be different, bold and confident.
Our studio is located in the heart of Kreuzberg, and functions as a work space and a showroom.
#DAMUR is naughty but elegant